Digital merchandising tools for better customer experiences

Most recommendation systems are built for the masses – but that doesn’t work for us. Crossing Minds truly partnered with us to adapt and adjust the recommendation platform for our needs. We were blown away by the algorithms, specifically the speed and scale in which they can create effective, quality recommendations.

We have a very large catalog of items that is constantly being updated, and we want to ensure we are providing the best experience to customers. Crossing Minds’ approach to personalization was able to achieve this goal and more, all because they took the time to learn about the unique issues we face as a business. By using the platform to take the intricacies of our users’ behavior into consideration, as well as being able to recommend items they’ll obsess over faster, we’ve seen incredible gains in conversions and sales.

A big difference between Crossing Minds and other SaaS products we’ve used is that we feel like we’re getting a truly personal service tailored to our unique needs. They were able to slot in and provide machine learning expertise, working closely with our in-house developers. Now, our customer experience has personalization built in everywhere. It really feels like a solution that can grow with us.

As a peer-to-peer marketplace, we needed to surface new and relevant items to our customers as quickly as possible. Crossing Minds recommended items the moment they were submitted, even for products with user-generated content. The impact on conversions and customer engagement was undeniable.