As more items get listed in a marketplace, discovery becomes increasingly difficult. How can marketplaces help users find relevant items quickly? This guide explains how to:
- Maximize discoverability with clever ways to leverage item data
- Gather better data from UGC fields
- Interpret each customer's browsing behavior through behavioral signal like clicks, adds to cart, and saves
- Capitalize on omnichannel methods to increase item discoverability
- Improve the customer browsing experience
Now includes: Five tactics and best practices you can start using immediately.