Marketplace Guide to Item Discovery

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Featuring practices used by:
UPDATED WITH 2023 strategies from industry experts:

As more items get listed in a marketplace, discovery becomes increasingly difficult. How can marketplaces help users find relevant items quickly? This guide explains how to:

  • Maximize discoverability with clever ways to leverage item data
  • Gather better data from UGC fields
  • Interpret each customer's browsing behavior through behavioral signal like clicks, adds to cart, and saves
  • Capitalize on omnichannel methods to increase item discoverability
  • Improve the customer browsing experience

Now includes: Five tactics and best practices you can start using immediately.