First-Party Data for Retailers: Best Practices for Personalization

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UPDATED WITH 2023 strategies from industry experts:

With third-party cookies on their way out, it's crucial for e-commerce businesses to identify how to effectively personalize and make recommendations to customers in a cookie-less future. In this guide, you'll learn:

  • The key alternatives to third-party data you can implement and which is best for you
  • What is considered first-party data and how to best leverage it
  • Why third-party cookies were never the best option for personalization
  • How behavior-based recommendations and on-site sessions can inform the best recommendations
  • How first-party data can be used in your omnichannel strategy

Gain critical knowledge and best practices to maximize your personalization approach and increase sales through first-party data.