John has over a decade of marketing experience, with an emphasis on content creation across email, web, social, and white papers. With a background in freelance journalism, he is constantly bridging the gap between engaging storytelling and strategic, sales-minded marketing campaigns. Before joining Crossing Minds, he served as Content Strategist at HR SaaS company NEOGOV, where he helped launch the sub-brand NEOED and oversaw both brands' editorial calendars. He holds a Bachelor of Arts in English from UCLA. John lives in Los Angeles and loves exploring all the city has to offer in the way of nature, food and culture, and live shows.