our great Solution
Using our improved embeddings, marketing teams can perform segmentation and audience targeting which provides a more accurate idea of the outcome and of the necessary strategy adjustments regarding specific campaigns.
Traditionally, marketing teams spend money on subjective topics and strategies causing the outcome of marketing campaigns to be rarely entirely predictable or guaranteed. However, it is possible to provide better tools and a more accurate understanding of the consumers and their tastes.
The key in building a cohort, is not to guess what they will do based on their they are coming from, but to know where to find them based on how they will behave.