Black Friday Playbook for Retailers

A solid marketing strategy for Black Friday and Cyber Monday is crucial to maximizing conversions for the end of the year. In this guide, you'll learn:

• Strategies to convert new & anonymized users faster
• How to enhance the checkout experience to discourage abandonment
• Tips for maximizing the spend of your most loyal customer base
• How to use Black Friday as a tee-up for Christmas & end-of-year holidays
• Ways to integrate Black Friday into your inventory management strategy

Use these best practices to get the most out of your Black Friday marketing campaigns and hit your end-of-year revenue goals.