Black Friday Playbook: Marketing Strategies for Retailers

Get unique and actionable Black Friday marketing ideas, strategies, and tips from leading e-commerce experts.
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Featuring practices used by:
UPDATED WITH 2023 strategies from industry experts:

Black Friday will be here in a flash. Do you have the latest strategies and tactics to ensure your business has the best busy season possible?

  • Tips for getting the most out of bundling & upselling
  • Using the 20-60-20 rule for conversion-driving email & SMS
  • How to create effective Black Friday landing pages
  • Unique ideas for special deals for the most loyal customers
  • All the ways ChatGPT technology can be used to boost sales

Use these tips and best practices to get the most out of your Black Friday marketing campaigns and hit your end-of-year revenue goals.