Camp is a hybrid experience store for children and families designed to marry the concepts of shopping and play. Its e-commerce presence is meant to serve as a natural extension of that experience by delivering relevant product recommendations based on the user’s preferred modes of play and exploration. Its popular brick-and- mortar locations – featuring expertly curated toys and games as well as activities – were far exceeding its capabilities online, however. Camp came to realize this after deploying the risk-free Crossing Minds proof-of-concept.
Crossing Minds was able to clean, consolidate, and analyze Camp’s catalog data in order to serve highly relevant recommendations to Camp’s customers via email. What the online and omnichannel experiences previously lacked in the expertise delivered in Camp’s stores was soon accomplished using Crossing Minds. Additionally, Crossing Minds was able to integrate with Klaviyo workflow triggers to send personalized emails with relevant products to improve conversion rate and retention, and reduce cart abandonment.
As a result of its improved approach to email personalization, Camp saw impressive increases in performance, including an 87% increase in clicks-to-open on product recommendations, an 80% increase in overall email conversion, and a dramatic decrease of 79% in email unsubscribes. Ultimately, the Crossing Minds and Klaviyo integration proved to be a powerful tool in bridging the gap between Camp’s in- person and online experiences.